Soap, Sex, and Cigarettes: A Cultural History of American Advertising

2nd Edition

Juliann Sivulka
eISBN-13: 9781285225661

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SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.
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Sold By Cengage Learning
ISBNs 9781285225661, 9781133311133
Language eng
Number of Pages 450
Edition 2nd